Marketing: How to Keep the Group Alive

1. Make a flyer and carry a stack with you everywhere

Have large print flyers ready to hand out or email (see sample marketing flyer), but remember that word-of-mouth works best. Keep it simple and uncluttered but be sure to include the location, date, and time of the meeting. Include a contact phone number for inquiries. It is helpful to meet on a regular day of the week or month (2nd Tuesday of the month at 2 to 3:30 pm) so as to avoid having to list a specific date. Your flyer will be good to use any time. Carry them with you and hand them out! Even people without vision may know someone who needs your group!

2. Promote in the beginning and at least once a year to:

  • Local or state agencies serving people with vision loss (www.afb.org service locator)
  • Senior Service agencies.
  • Churches
  • Libraries
  • Community centers
  • Senior Centers
  • Opticians
  • Optometrists
  • Residential retirement facilities
  • Supermarket community notice boards

A yearly reminder that the group is still meeting and the name of the current contact person helps keep new referrals coming!

3. Never stop promoting

Sometimes you will do less if the group is full but never miss an opportunity to promote to someplace new. New group members keep the group vital and fresh.

4. Involve your group members

Give current group members flyers to help spread the word about the group

5. Attend local “health fairs” as a vendor

Having a table gives you the opportunity to meet and speak with interested people and hand out your flyers. Don’t forget to visit the other vendors—they work with many people and are a great venue for promotion.